Pelatihan Kewirausahaan Rumah Tangga: Membangun Usaha Rumahan Modal Kecil dengan Hasil Maksimal

Authors

  • Fina Diana Akuntansi, Fakultas Ekonomi, Universitas Patria Artha, Jalan Tun Abdul Razak Poros Makassar-Gowa, 92113
  • Ridwan Ridwan Magister Manajemen, Fakultas Ekonomi, Universitas Patria Artha, Jalan Tun Abdul Razak Poros Makassar Gowa, 92113
  • Ilham Ilham Magister Manajemen, Fakultas Ekonomi, Universitas Patria Artha, Jalan Tun Abdul Razak Poros Makassar Gowa, 92113
  • Murniati Murniati Akuntansi, Fakultas Ekonomi, Universitas Patria Artha, Jalan Tun Abdul Razak Poros Makassar-Gowa, 92113

DOI:

https://doi.org/10.33857/pajoco.v5i2.994

Keywords:

home business, small capital, economic empowerment, training

Abstract

This Community Service (PKM) activity aims to empower housewives in Bangkala Village, Manggala District, Makassar City through home entrepreneurship training. This training focused on improving knowledge, skills, and motivation in building home businesses with small capital but maximum results. The results of the activity showed an increase in participants' understanding of the concepts of entrepreneurship, business management, and digital marketing. Participants generated various business ideas such as cookies, trendy drinks, and handicrafts. This activity succeeded in fostering an entrepreneurial spirit and encouraging the birth of new entrepreneurs at the household level. The main conclusion from this material is that small capital home businesses have great potential to grow if supported by creativity, good management, the right marketing strategy, and a willingness to start from small steps. The motivational message conveyed is 'Great success always begins with small steps

References

Alfiansyah, R., & Rahmawati, D. (2023). Strategi Pemasaran Digital untuk Usaha Mikro dan Kecil di Era Ekonomi Kreatif. Jurnal Ekonomi Kreatif, 5(2), 145—156.

Kurniawan, A., & Setiawan, R. (2022). Manajemen Usaha Rumah Tangga Berbasis Modal Kecil. Jakarta: Penerbit Andi.

Lestari, S., & Pratama, B. (2021). Peran Kewirausahaan dalam Peningkatan Pendapatan Rumah Tangga di Daerah Perkotaan. Jurnal Sosio Ekonomi, 12(3), 201—214.

Pratiwi, N., & Hidayat, T. (2020). Pemanfaatan Media Sosial sebagai Sarana Pemasaran Produk Usaha Kecil. Jurnal Manajemen dan Kewirausahaan, 8(1), 35—44.

Suryani, E., & Wulandari, D. (2019). Pengembangan Keterampilan Ibu Rumah Tangga melalui Program Pelatihan Kewirausahaan. Bandung: CV Pustaka Utama.

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Published

2025-10-29

Issue

Vol. 5 No. 2 (2025): Patria Artha Journal of Community

Section

Articles