JANNAH, Fachriyahthul; MUAMILAH, Husnul. PENGARUH BRAND IMAGE DAN POSITIONING SAMSUNG SMARTPHONE TERHADAP PERILAKU BRAND SWITCHING (STUDI KASUS PADA MAHASISWA UNIVERSITAS DIPA MAKASSAR). Patria Artha Management Journal, [S. l.], v. 6, n. 1, p. 30–42, 2022. DOI: 10.33857/pamj.v6i1.580. Disponível em: https://ejournal.patria-artha.ac.id/index.php/pamj/article/view/580. Acesso em: 20 sep. 2026.