Faktor Keengganan Pengguna Jasa Tol Beralih Menggunakan E-Money

Abstract

The objective to be achieved is to know what factors make the toll service users reluctant
to switch to using e-money. Contributions in this study are expected to provide
information to Bank Indonesia in establishing policies related to financial transactions in
Indonesia. The clan service party as the manager of the toll road and the addition of the
sciences rationality in the field of marketing is mainly related to consumer behavior in
choosing a particular product.
This study uses primary data with data collection techniques through questionnaire
method. The respondent used is the user of motorway owner of Group 1 vehicle. Further
data is processed using Factor Analysis with the help of Statistical Package for the Social
Science (SPSS) version 24 for Windows. Previously tested the instrument with validity
and reliability test.
The results showed that there are 4 factors that make the toll users are reluctant to switch
to using e-money. These factors are the main general behavior factor of a person related
to individual factor with eigen value 5,364, perception factor with eigen value 1,585,
infrastructure factor with eigen value 1,396 and factor of information with eigen value
1,034.