IMPLEMENTASI PERAN BAGIAN HUMAS DAN PROTOKOL DALAM MEMBANGUN CITRA PEMERINTAH KABUPATEN MALUKU TENGAH

Abstract

The aims of this research is to understand how the role of the public relations and
protocol department in building the image of the Central Maluku Regency
Government is carried out and the factors that support and hinder it. This
research is a qualitative type of research and the informants consist of people in
the community as well as public relations and protocol staff. Data were collected
through observation, interviews, and document collection. The data were
analyzed using the qualitative analysis method, which involves the stages of
reduction, presentation, verification, and conclusion drawing.The Public
Relations Department has done its job well in building the image of the Central
Maluku Regency Government by performing the roles of expert advisor,
facilitator, and problem solver. As expert advisors, PR employees carry out their
duties to use their abilities to solve problems faced by the organization and find
solutions to these problems. PR serves as a communicator or mediator who
provides opportunities for the public to participate in the government process by
expressing their views. By being a problem solver, PR helps company leaders take
action or make decisions in a professional and logical manner. The work of public
relations and protocol departments in building the government's image is
supported and hindered by communication, resources, disposition, and
bureaucratic structure.